Thursday 31 May 2012

Mulberry's Patriotic Tribute

Mulberry’s Jubilee and Olympic Collection:
Mulberry has created a capsule collection in celebration of Britain’s big year – comprising three of its iconic styles, each branded with a subtle Union Jack plaque. www.mulberry.com






JUST A Diamond Year

"The Queen's Diamond Jubilee year has ignited a season of sparkle across the spring/summer 2012 collections"
Lucy Hutchings, 24th May 2012.

The season’s most decadent gowns come dripping in sparkle – see Ralph Lauren, Marchesa, Chanel and Marc Jacobs.

Ralph Lauren, vogue.co.uk

Ralph Lauren, vogue.co.uk

Ralph Lauren, vogue.co.uk

Ralph Lauren, vogue.co.uk

Ralph Lauren, vogue.co.uk

Ralph Lauren, vogue.co.uk

Marchesa, vogue.co.uk
 
Marchesa, vogue.co.uk

Marchesa, vogue.co.uk
Chanel, vogue.co.uk

Chanel, vogue.co.uk

Marc Jacobs, vogue.co.uk



Marc Jacobs, vogue.co.uk



Marc Jacobs, vogue.co.uk



Larger, almost gem-like diamante were seen in Rochas, Giambattista Valli, Christopher Kane, John Galliano and Oscar de la Renta.
Rochas, vogue.co.uk

Giambattista Valli, vogue.co.uk

Christopher Kane, vogue.co.uk

Christopher Kane, vogue.co.uk

Christopher Kane, vogue.co.uk



John Galliano, vogue.co.uk
 
Oscar de la Renta, vogue.co.uk

Oscar de la Renta, vogue.co.uk

Accessories by Louis Vuitton and Nicholas Kirkwood have also been influenced by the Jubilee. 
Louis Vuitton, vogue.co.uk

Nicholas Kirkwood's Jubilee Shoe, vogue.co.uk

On a beauty note, Fendi applied silver foil from the lashes up to the brow for a final note of shimmer.


Fendi, vogue.co.uk

Fendi, vogue.co.uk

Alexander McQueen and Jason Wu took a more organic approach to the Diamond look, using harsh angular shapes.

Alexander McQueen, vogue.co.uk

Jason Wu, vogue.co.uk

Saturday 26 May 2012

Bully, "Lost Angeles'94"

A second year module titled 'Textile development and product realisation', required collaboration between Fashion Design students and Fashion Buying students at the University of Westminster. The motivation behind the project was to create a S/S 2012 collection for ASOS Marketplace.


Our primary inspiration looked at the current trend of Vintage Americana and the subtle micro-trend of Las Vegas- first discovered in a Fashion Editorial within a February'12 French Vogue.


'Vintage Vacation', by Gillian Potter


'Viva Las Vegas', by Charlotte Poulteney


From these influences we sourced images of American landscape and the West Coast and discovered an appeal in Los Angeles. We have carried this theme throughout the collection, focusing on the degenerate youth culture and gang society, a less glamorous take than that seen in collections later seen to be contained in Reiss and H&M.


Reiss


Reiss


Reiss


H&M


H&M


The colour palette of the collection features white on white - creating a strong chic contrast against the mainly slouch fit, street inspired silhouettes - whilst flashes of neon introduce a creative USP and strong brand identity.


Our brand name is 'Bully', inspired by the Larry Clark cult film and the collection "Lost Angeles'94", due to the image of lost youth and the date that influenced silhouettes.


The Final Line-Up, by Victoria Rowe




For the photoshoot, our photographer, Kristof General (http://kristofgeneral.daportfolio.com/), creatively utilised local surroundings to evoke an appearance of Los Angeles landscape without detracting from our 'made in Kenton' identity.

















































Alongside the collection, videographer, Charlie Sarsfield, created a promotional video that filmed behind the scenes of the photoshoot.






My role within the group was focused on promotion; I managed the Twitter account, organised a promotional event at the University, uploaded blog posts onto the ASOS Marketplace blog and created and updated the brands blog;


Check it out at: