Jeans Store

Apologies for the lack of recent posts, the final year of my BA (Hons) Fashion Buying Management degree has ensured that I have very little free time between group presentations, reports and of course... the dreaded dissertation!

Anyway, to counteract this I thought I'd share a project that I am currently working on. I am currently taking a Commercial Skills module on my course at the University of Westminster, which requires a group of us to 'create' our own virtual jeans store. The module then allows us to run our company via a computer game which throws up opportunities and threats that we must take action on.

Considerable market research showed us that there is a gap in the market for great quality British made jeans available within the mid-market. So this is what we've decided to go with.

Firstly the name..

The group decided to go with my idea of D:NA, which stands for "Denim: No Alternative".

To arrive at this name I started with the intention of steering as far away from the traditional British heritage route as possible, instead I looked to Britain's place in the world of Science - a focus that formed part of our Olympic games in 2013 - an found that Francis Crick, an English molecular biologist, was the co-discoverer of the structure of DNA. 

Then it was simply a case of Genes make up DNA as Jeans make up D:NA!

The image...

Engineered, harsh, unrefined, raw, metal, embossed, rough, edgy, cool and unique!

So that brings up to where we're at for now but I'll keep you posted ;)